Revival & Breeder’s Choice Partner for Future Growth
By Kristina Cerullo
August 10, 2023
Revival Animal Health, a trusted partner providing vaccines, supplements, and supplies to companion animal owners and professionals across the U.S., announced today the purchase of Breeder’s Choice, a leading distributor of equine reproductive supplies.
“We’re incredibly excited to add Breeder’s Choice to the Revival family of brands,” says Lynn Snodgrass, President & CEO of Revival Animal Health. “Coupled with our recent acquisition of Exodus Breeders, it’s a tremendous step in us extending our passion for reproductive and neonatal health into the equine market. Revival has a long history of helping dog and cat breeders, shelters, and owners keep their animals healthy, and we look forward to serving equine professionals in the same way through our partnership with Breeder’s Choice.”
With a legacy rooted in equine reproductive supplies, Breeder’s Choice, based in Rochester Hills, Michigan, was founded in 2003 by Whit and Kathy Byers, who passed it on to their daughter, Mandy Paul in 2011.
“I am very excited for the future of Revival Animal Health and Breeder’s Choice,” says Paul, an expert in equine semen collection, processing, and shipping, both cooled and frozen. “Breeder’s Choice brings invaluable equine knowledge and insights, which, combined with Revival’s proven track record in supporting companion animal well-being, will undoubtedly usher in a brighter future for all those involved.”
As Revival Animal Health and Breeder’s Choice unite, this dynamic partnership marks a pivotal moment for both organizations, combining years of experience and a shared commitment to advancing animal health.