Why Microchip Your Dog, Cat and Other Pets

Every year, pets are lost – and without identification, 90 percent of them are never returned to their owners. Proper and permanent identification is the only way to ensure the return of a lost dog or cat to the rightful owner. While collars and ID tags are a good start, they can easily be removed, or the pet can get away from its owner when it is not wearing a collar.


A microchip is about the size of a grain of rice. It only takes seconds to inject, safely and permanently, under your pet's skin. Microchips can be injected in cats, dogs, horses, birds, exotic animals and fish. Once implanted, the microchip remains inactive until read with a scanner.

When scanning for a microchip, the scanner will send a low frequency radio signal to the chip, providing the power needed for the microchip to send its unique code back to the scanner and positively identify the animal. The ID number is stored permanently inside the animal, under the skin, where it cannot be lost. The microchip ID number will be scanned and traced through a computer database, and your pet will be returned to you.

Microchips provide a permanent, non-alterable way of identifying pets, without disturbing the animal's coat or appearance in any way. Plus, a microchip will last a lifetime.


HomeAgain - Each chip is individually packaged with paperwork. If your pet goes missing, HomeAgain will send out Lost Pets Alerts to members of their Pet Recovery Network within a 25-mile radius from where your pet went missing.

AKC Reunite – These microchips have a patented implantation process. These microchips also have an enrollment fee per chip or you can get chips with the prepaid forms.

AVID - Avid offers two ways to transfer registration to a new owner: Prepaid registration and PETtrac registration. The PETtrac Recovery Network is the world's largest and longest operating microchip-based, pet recovery service.

Datamars ID – Each chip contains a unique 15-digit identification code and a disposable one-way implanter for easy and painless implantation.


Sometimes new owners forget to send in the registration, so the animal is tracked back to the person who implanted the chip – usually the breeder or Pet Store. The seller has to go through their records to determine which animal received that chip number and who purchased the animal. This can be a frustrating, time-consuming chore. Prepaid registration cards can prevent this from happening.

Prepaid registration cards set up the direct registration to the new owner at the time of sale. The breeder purchases the cards and when an animal is sold, the card is filled out with the new owner's information. The breeder collects the registration fee and sends in the card to transfer the registration to the new owner. This way, when a lost pet is scanned, the new owner will be contacted directly to claim their animal.

Whichever method is used for the registration, it is an important step to ensure the return of the animal to the proper owner. Time is critical to an animal waiting in a shelter. Make sure to annually update your most recent contact information on your pet’s registration information.


  1. Insert a microchip.
  2. Register the animal.
  3. Animal is found by third party.
  4. Recovery Program is contacted to determine owner’s name and phone number.
  5. You are contacted immediately and plans are made for you to bring your pet home.

Microchips are accepted by the AKC, Canadian Kennel Club, UKC, and the USDA. A microchip is a simple, safe and cost-effective way to protect your pet’s well-being. By providing them with this permanent identification, you can help ensure their timely return to you if they ever become lost.

If you need help, call us at 1-800-786-4751.

-The Revival Education Team

The materials, information and answers provided through this website are not intended to replace the medical advice or services of your personal veterinarian or other pet health care professional. Consult your own veterinarian for answers to specific medical questions, including diagnosis, treatment, therapy or medical attention.

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For over 25 years, Revival Animal Health has been caring for people who care for pets by delivering quality, reliable products, along with customer service that's committed to your needs. Owners, breeders and shelters count on us because we too love pets, and provide the knowledge, understanding and genuine care it takes to keep them happy and healthy. We feel this is truly what it means to serve you with Pet Care from the Heart®.

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